There’s a new major trend that according to Forbes, will help shape the next decade, The Mesh. Our UK based start-up has been profiled, along with companies such as Netflix, ZipCar, eBay and Amazon in a new book about businesses who use the mobile web, social networks and data crunched from every angle to bring timely and geo-relevant offers forward.
Lisa Gansky, MePlease investor, board member and author of The Mesh, identifies four characteristics that Mesh businesses have in common: They offer something that can be shared, they use advanced web and mobile data networks to track the goods they offer, they focus on physical goods and they rely on word-of-mouth and social networks. Gansky sites MePlease and companies such as Foursquare and Groupon as being at the forefront of, what she says, is an important new business dynamic.
MePlease is an integrated social media and mobile platform that offers businesses powerful new ways to connect with their friends and local businesses through their mobile phones. Our platform is deeply integrated with Facebook and can make any marketing campaign interactive, trackable and highly targeted.
It is the meshing of mobile with a community of friends around their community-based activities and favourite businesses that makes MePlease a leader in this space, according to Gansky.
“People appear keen to learn more about what local merchants can offer, and have responded well to promotional offers directed to their mobile phones from services like Gowalla, Feest.je (in the Netherlands) and MePlease,” she says.
Don’t forget to order yourself a copy of The Mesh & check out this exciting MePlease mention!