Our ‘any day of the week’ dining and cinema ticket deal engages Bella Italia and Cineworld customers on their mobile phones and lets them share the deal with friends.
As mentioned, the cross promotion comes after successful initial campaigns with Tragus Group in London across their three UK restaurant brands STRADA, Cafe Rouge and Bella Italia, which saw impressive redemption rates, such as a 53% redemption for a single campaign and a 9% campaign average among the restaurants.
These campaigns also confirmed 100% MePlease service up-time and availability. Further details of this success with Tragus Group can be found in a business case study in our media kit.
“I think mobile and social is a major marketing innovation and MePlease is clearly the UK leader in this space,” says Giles Thorley, Former Punch Taverns CEO and Non-Executive Chairman at Tragus Group.
Since MePlease is deeply integrated with social media, we enable any customer to share this promotion with a single click on any mobile device via Facebook.
Justin Skinner, VP of Marketing at Cineworld says, “We’re excited to be launching our first mobile campaign using the MePlease platform, especially as it fits our broader mobile strategy to communicate with customers whilst they are out and about. Going to the cinema and eating out are so often combined therefore working with Tragus Group has both common and commercial sense.”
You can find details of this cross promotion at select Cineworld and Bella Italia locations across the UK and at http://www.MePlease.com.