Recently, the Saracens ran a contest encouraging fans to text-in for the chance to win the match ball of the day using MePlease at their December 5th game. The competition was promoted via a print advert in the match day program, announcements over the loud speaker and on the game board several times during the match.
Response rates were 9% of the day’s attendance, which was outstanding!
The same type of text-in competition ran last weekend, during their December 11th match, where fans opted in to MePlease for the chance to win a jersey signed by the team, including Strictly Come Dancing star, Gavin Henson.
To date, the Saracens have been able to build up a mobile community of fans that is equivalent to 17% of average match attendance using MePlease.
As a reward, fans who opted in during each match received a unique 2-4-1 discount code on tickets for the club’s Boxing Day Match.
“With MePlease we’ve found that our fans are very responsive to mobile communications. Since working with them, we’ve truly been able to maximise engagement and interaction with our Saracens fans and community while also driving increased sales to our upcoming Boxing Day match, one of the most important fixtures in our calendar. Given the current economic climate and the effectiveness of these powerful marketing channels, sports clubs simply must integrate mobile and social media into their current marketing strategy”, says Lucy Wray, who runs Marketing at Saracens.
MePlease will be working closely with the Saracens at their Boxing Day match at Wembley Stadium to further drive fan engagement during half time and continue to build up the Saracens mobile community.
For details of this upcoming campaign, watch this space!