MePlease’s newest mobile and social marketing campaign is generating sharing rates of up to 50% for Cancer Research UK’s R UV UGLY? initiative. Designed to encourage young people to see first-hand how sunbeds are damaging their skin, the campaign is using the MePlease platform to promote the campaign through mobile and social networks.
The MePlease and Cancer Research UK campaign enables people to opt-in via any mobile device or through Facebook to get a £25 voucher for a free skin scan and consultation at any Sk:n Clinic. Anyone who opts in is then encouraged to share through Facebook, Twitter or e-mail.
The MePlease platform also tracks the success of promotion channels and campaign influencers. Twenty-four celebrities are participating, such as Maria Fowler from The Only Way Is Essex, actress Michelle Keegan and singer Paloma Faith are generating thousands of clicks through Twitter.
Charities and advertisers often spend millions of pounds on one-off campaigns that don’t drive meaningful and measurable engagement. MePlease’s platform extends the value of any campaign, by enabling brands to capture important analytics, as well as opt their advocates into an ongoing communication channel.
Mobile promotions have a high pass-on rate, with about three-quarters of consumers regularly sending deals to family and friends. According to Marketing Week 75% of Brits are happy to receive promotions this way, compared to 72% of Americans, 50% of French people and 46% of Germans.
You can claim a skin scan and consultation by clicking the following link to claim your voucher http://mepls.com/g3B5Au. The MePlease-powered mobile page is created to work for any mobile browser. This offer is valid for one additional friend or a family member. So check it out while it lasts! Let us know what you think by leaving comments below.