MePlease recently created an index to evaluate and rank brand’s social media performance. We ranked top brands, including our clients, within and across industries.
Our analysis show that Starbucks is number 1 by a significant margin.
What makes the MePlease index different to others is that we look deeper into social media presence and social media engagement across mobile and social platforms. We believe real value in social media lies beyond just audience reach and basic interaction.
For example, we found that Starbucks has a high brand post to fan engagement ratio. Starbucks has mastered being a consistent brand that is personable. Most of all, they produce relevant material that speaks to the consumer on an individual level. They are timely with their response times and encourage consumers to respond.
Are you interested in learning how your brand is doing against your competitors in social media? Contact us and we’ll be happy to conduct market and competitive analysis for your brand and within the industry.