Press Releases

Cancer Research UK Sees 50% mobile sharing rates using MePlease

MePlease helping to shine light on Cancer Research UK’s SunSmart campaign

London, Jan 19, 2012, MePlease’s latest mobile and social marketing campaign has generated sharing rates of up to 50% for Cancer Research UK’s SunSmart campaign ‘R UV UGLY?’ initiative since launched last month. Developed by press agency Unity to encourage young people to see first-hand how sunbeds are damaging their skin, R UV UGLY? is using the MePlease platform to promote the campaign via mobile and social networks

The Cancer Research campaign enables people to opt-in via any mobile device and through Facebook to get a voucher for a free skin scan worth £25 at any Sk:n Clinic. Anyone who opts-in is then encouraged to share the campaign via Facebook, Twitter or an e-mail message to friends.

The MePlease platform enables Cancer Research UK  to track the success and uptake of various promotional channels and campaign influencers. Twenty-four celebrities such as Maria Fowler from The Only Way Is Essex, actress Michelle Keegan, and singer Paloma Faith are generating thousands of click-throughs via Twitter using MePlease’s tracking capabilities.

Chris Lunn from Cancer Research UK says, “MePlease is a great solution for us because it works on any mobile phone or tablet and is deeply integrated with Facebook and Twitter. We also find its unique tracking capabilities an invaluable asset at helping us identify which channels are most effective at reaching our target audience, who are very active mobile and social users.”

MePlease founder, Steve Jarrett says, “Charities and advertisers often spend millions of pounds on one-off campaigns that don’t drive meaningful and measurable engagement. MePlease’s platform extends the value of any campaign, by enabling brands to capture important analytics, as well as opt their advocates into an ongoing communication channel.”

For further information about the campaign or to book a skin scan please visit http://www.mepls.com/ruvugly

END

Enquiries:

MePlease

Sarah Kerruish, sarah@meplease.com, +44 7546 364484 (UK)
Caitlin Roberts, cait@meplease.com, +1 415 645 3452 (US)

Unity

Keji Olutimayin, kejhellounity.com, 0207 440 9814
Paul McNichol, paul@hellounity.com, 0207 440 9820

Notes to Editors:

About MePlease

MePlease is a next generation loyalty platform that connects mobile, social and CRM for more valuable customer engagement. MePlease enables opt-ins anywhere, easy social sharing and tracking, closed-loop redemption and social media insight.

MePlease was recently voted one of UK’s top 3 start-ups in 2011 by Vodafone Mobile Clicks, was named as one of the Top 50 Innovators in the UK by Mobile Entertainment and was a finalist for Effective Mobile Marketing Awards 2011.

For more information about MePlease visit:http://www.meplease.com

About R UV UGLY?

– R UV UGLY? is a SunSmart campaign running in England, in association with the Department of Health
– Be Sunsmart.  Enjoy the sun safely
Visit www.sunsmart.org.uk for further information

About Cancer Research UK

– Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research.
– The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.  This work is funded entirely by the public.
– Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last forty years.
– Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
– Together with its partners and supporters, Cancer Research UK’s vision is to beat cancer.

For further information about Cancer Research UK’s work or to find out how to support the charity, please call 020 3469 6699 or visit www.cancerresearchuk.org

Strada and MePlease Launch Next Generation Loyalty Programme

20% social sharing rates indicate mobile social loyalty is a winning combination

LONDON, Dec. 14, 2011: MePlease today announced the national roll-out of the company’s next generation mobile and social loyalty product with Strada, the UK-based restaurant chain owned by Tragus Group. Already operational, the strong opt-in and 20% sharing rates of the Strada VIP program indicate that mobile and social is a powerful way to engage customers in the moment, at real world locations such as restaurants.

Strada is using the MePlease platform to register consumers into a new VIP Club, where they can gain loyalty rewards and share their experience with friends. The core goal of the MePlease partnership is to help Strada identify loyal customers and reward them, as well as acquire new customers through social media sharing.

Jemima Bird, Marketing Director at Tragus Group said: “We are very pleased with the MePlease loyalty programme. The high sharing rate of 20% is especially good when you consider that even the very best viral advertising campaigns only generate 10% sharing rates. This is just the beginning though of what we think is a great customer relationship in the mobile social age. Using MePlease we can communicate with our customers in a much more personalized way and reward them for being great brand ambassadors when they share through Facebook or Twitter.”

MePlease’s loyalty product known as ‘Join’ opts consumers on any mobile or tablet into a brand’s CRM (customer relationship management) infrastructure to drive ongoing communication and engagement. ‘Join’ enables the delivery of more relevant rewards by facilitating and measuring loyalty through opt-ins anywhere, easy sharing and tracking of social media with data insight.

Steve Jarrett, Founder of MePlease said: “Driving loyalty is no longer just about emailing your consumers on a weekly basis. Today, driving loyalty comes from brands who are willing to learn about and engage with their consumers via social media and mobile to offer them a relevant and personalised brand experience.  MePlease’s platform does just that.  We are excited to be the only solution available on the market today that enables any high-affinity brand to take their consumer loyalty strategy to the next level.”

Consumers who opt-in to Strada’s VIP club immediately receive a free glass of Prosecco or dessert, along with future rewards to come on their birthday and other special occasions.  To join Strada’s VIP club visit: http://mepls.com/stradavip or text ‘Strada VIP’ to 63757.

For press photos please visit: https://mepls.wordpress.com/press/press-photos/

ENDS

Enquiries:

MePlease:
Sarah Kerruish, sarah@meplease.com, 07546 364484 (UK)
Caitlin Roberts, cait@meplease.com, +001 415 645 3452 (US)

Strada:
Tragus: Jemima Bird: Jemima.bird@tragusgroup.com or 020 7121 3232
Brunswick Group: Charlotte Kenyon / Ben Fry: tragus@brunswickgroup.com or 020 7404 5959

Notes to Editors:

About MePlease:

MePlease is a next generation loyalty platform that connects mobile, social and CRM for more valuable customer engagement.  MePlease facilitates and measures loyalty and enables the delivery of more relevant rewards through opt-ins anywhere, easy social sharing and tracking, closed-loop redemption and social media/purchase insight.

MePlease was recently voted one of UK’s top 3 start-ups in 2011 by Vodafone Mobile Clicks, was named as one of the Top 50 Innovators in the UK by Mobile Entertainment and was a finalist for Effective Mobile Marketing Awards 2011.

For more information about MePlease visit: http://www.meplease.com

About Tragus (www.tragusgroup.com):

Tragus Group Limited (“Tragus”) is one of the largest casual dining restaurant chain operators in the UK, with 295 sites across the country serving over 21 million meals every year. Tragus operates primarily under the Café Rouge, Bella Italia and Strada formats in the UK.

Café Rouge (124 sites), http://www.caferouge.co.uk

Café Rouge is the UK’s only established national French restaurant brand, with sites designed to provide the look and feel of a classic Parisian bistro and a menu that includes steak frites, moules and tarte tatin. Café Rouge is predominantly a high street brand but it also operates successfully within a retail and concessionary environment.

Strada (72 sites), http://www.strada.co.uk,

Strada is a group of contemporary Italian restaurants located on the high street serving good quality, simple, freshly prepared dishes using the finest seasonal produce. The menu offers hand stretched pizzas, pastas, risotto and grilled meat and fish dishes.

Bella Italia (85 sites), http://www.bellaitalia.co.uk

Bella Italia is an all-day Italian trattoria with a rustic ambience. Its restaurants are in prime locations predominantly on the high street but it also operates from leisure park sites. In addition to classic pizzas and pasta its broad menu also includes a range of grill main courses, sandwiches and salads.

Brasseries (14 sites)

Tragus also operates 14 Brasseries under the brands Huxleys, Belgo, Amalfi, Potters and Ortega.

* Site numbers as at 29 May 2011

Get Satisfaction and MePlease Partner To Engage Customers when it Matters Most

New partnership helps brands connect customers in the real world to digital content and social media 

SAN FRANCISCO, 23rd August 2011: MePlease (http://www.meplease.com) and Get Satisfaction (http://www.getsatisfaction.com) today announced a new partnership, which enables businesses to engage their customers in the real world and give them a relevant, branded and support-driven experience on any device. This new partnership is being announced in advance of the companies’ new joint product launch, which will be shown off at the upcoming Dreamforce conference.

Get Satisfaction is the market leader in giving brands the ability to respond to millions of customers on an individual basis using their community support tools. MePlease’s mobile social platform is being integrated into the Get Satisfaction product offering to seamlessly connect customers in real world locations, such as stores, with Get Satisfaction content and communities.

CEO of Get Satisfaction, Wendy Lea, says, “The convergence of mobile and social media channels represents an enormous behavioral shift and marketing opportunity. By partnering with MePlease, we believe we are offering a complete solution for brands that capitalizes on this trend and gives them a significant competitive advantage to engage and support their customers.”

The MePlease and Get Satisfaction product, Reach and Reward, works on over 6000 devices, facilitates easy opt-ins and sharing through social media channels, and can track a customer’s social media journey so brands can identify brand champions. It can also gather valuable demographic data about customers, which can be integrated into a brand’s CRM system, such as Salesforce.com.

Steve Jarrett, CEO of MePlease, says, “Get Satisfaction is a perfect partner for us. Together we can engage and delight customers when it matters most – at that moment when they are having a ‘brand experience’ in the real world and are highly motivated to respond.”

The Reach and Reward product will be demonstrated in the Get Satisfaction booth at Salesforce.com’s Dreamforce conference from August 30th to September 2nd. Reach and Reward connects a brand’s customer to a Get Satisfaction powered FAQ page and also gives them the opportunity to ‘Like’ the brand on Facebook.  As soon as the customer ‘Likes’ the brand a reward, such as a free gift is sent to their device, which can be redeemed, using the unique barcode issued and tracked by the MePlease platform.

ENDS

About MePlease:

MePlease smart links connect the physical and digital worlds, delivering great brand experiences to more than 6,000 devices. Our solution take customers on a seamless journey from the moment they decide to engage with a brand through to closed loop redemption and CRM integration.

Businesses can use our products, Reach, Join and Like More to drive Facebook Likes, viral campaigns, feedback and closed-loop redemption. Our highly scalable, cloud-based technology platform has unique sharing and tracking capabilities so businesses can see how their campaigns are performing in ‘real’ time, as well as identify brand and channel influencers.

MePlease was recently voted one of UK’s top 3 start-ups in 2011 by Vodafone Mobile Clicks

For more information about MePlease visit: http://www.meplease.com or directly contact:

Caitlin Roberts, cait@meplease.com, +001 415 645 3452 (US)

Claire Brookes, claire@if-communications.com, +44 (0) 7740 123 338 (UK)

About Get Satisfaction:

Get Satisfaction is an online community platform that helps companies build better relationships with their customers. Our solution is used by the world’s best brands to improve customer support, build better products, drive customer loyalty, and build better business. For more information, visit www.getsatisfaction.com.

Saracens Rugby Wins Big Using MePlease’s Mobile Social Platform

New campaign engages rugby fans through mobile to help drive ticket sales

LONDON, 14th December, 2010: MePlease (www.meplease.com) today announced a partnership with the Saracens Rugby Football Club to fully integrate mobile and social media into the club’s marketing and communications strategy.

Saracens RFC ran a contest encouraging fans to text-in for the chance to win the match ball of the day using MePlease at their December 5th game.  The competition was promoted via a print advert in the match day program, which required customer purchase, announcements over the loud speaker and on the game board several times during the match.  Response rates were 9% of the day’s attendance.

The same type of text-in competition ran during their December 11th match, where ___% of the day’s attendance opted in to MePlease for the chance to win a jersey signed by the team, including Strictly Come Dancing star, Gavin Henson.  As a reward, fans who opted in during each match received a unique discount code on tickets for the club’s Boxing Day Match.

“With MePlease we’ve found that our fans are very responsive to mobile communications.  Since working with them, we’ve truly been able to maximise engagement and interaction with our Saracens fans and community while also driving increased sales to our upcoming Boxing Day match, one of the most important fixtures in our calendar. Given the current economic climate and the effectiveness of these powerful marketing channels, sports clubs simply must integrate mobile and social media into their current marketing strategy”, says Lucy Wray, who runs Marketing at Saracens RFC.

MePlease provides mobile solutions to businesses of all sizes by enabling customers to create engaging campaigns that work on every mobile device. The MePlease platform has already been used by national brands such as PizzaExpress, Cineworld and Andrew Lloyd Webber’s The Really Useful Group, as well as many other large and small businesses.

Steve Jarrett, CEO and Founder of MePlease comments: “Our partnership with Saracens RFC further demonstrates there is true added value for brands which embrace and integrate our mobile and social platform into their entire marketing strategy, including existing above the line and CRM communications.  We’re looking forward to continuing to work closely with the Saracens to drive their business and marketing KPI’s through the wide range of engaging dynamics we offer to businesses of all sizes.”

MePlease will be working closely with the Saracens at their Boxing Day match at Wembley Stadium to further drive fan engagement during half time and continue to build up the Saracens mobile community.

For details of this upcoming campaign, please see the MePlease and Saracens websites.

ENDS

More about MePlease:

MePlease was founded in May 2009 and has created an integrated social media and mobile platform.  MePlease provides a complete mobile solution for any size business, enabling brands to create engaging campaigns that work on every type of phone.

MePlease’s deep integration with social media, especially Facebook, means every campaign can go viral.

The company has raised £1.3m this year in seed round financing and is led by a world-class management team from Silicon Valley and the UK, including veterans of Apple, Microsoft, Twitter, Ad IQ and Accenture.

Website – www.meplease.com
Twitter: @me_please

For more information regarding MePlease, please contact:
Cait Roberts, cait.roberts@meplease.com, Tel: 02084399475, Mob: 07545116101, @cait_tierney
Neil Robertson, IF Communications, neil@if-communications.com, Tel: 07739322503, @neil_robertson

More about Saracens:

Saracens Rugby Club (http://www.saracens.com) plays its home matches at Vicarage Road in Watford in the Aviva Premiership and Heineken Cup competitions. In recent seasons, the innovative London club has staged five events at Wembley Stadium, attracting crowds in excess of 45,000 for matches. The success story is set to continue on December 26th when the club stages yet another fantastic family day out against Wasps.

For further Saracens information, please contact:
Mike Hartwell, mikehartwell@saracens.net, Tel: 01727792810

Tragus and Cineworld Roll Out Mobile Social Cross Promotion with MePlease

Powerful results using MePlease Platform lead to nationwide promotion

Press release – London, UK, Oct. 11, 2010:  MePlease today announced that Tragus Group is extending its mobile social marketing reach through a national cross promotion with Cineworld, as a result of strong initial campaign results using MePlease.  MePlease’s platform offers new ways to engage customers on their mobile and easy social media sharing.

The ‘any day of the week’ dining and cinema ticket deal engages Bella Italia and Cineworld customers on their mobile phone and lets them share it with friends.  The cross promotion comes after successful initial campaigns with Tragus Group in London across their three UK restaurant brands STRADA, Cafe Rouge and Bella Italia, which saw impressive redemption rates, such as a 53% redemption for a single campaign and a 9% campaign average among the restaurants. These campaigns also confirmed 100% MePlease service up-time and availability.

“MePlease is the best of the various mobile marketing initiatives we’ve used at Tragus Group.  The response and redemption rates we’ve experienced through MePlease are excellent,” comments Jemima Bird, Marketing Director of Tragus Group.  “Most importantly, MePlease campaigns have allowed us to identify and reward our loyal customers in an easy, immediate and fun way.”

Unlike other mobile apps or services, the MePlease platform works on any mobile.  MePlease is also deeply integrated with social media, enabling any customer to share this promotion with a single click on any mobile device via Facebook.

“I think mobile and social is a major marketing innovation and MePlease is clearly the UK leader in this space,” says Giles Thorley, Former Punch Taverns CEO and Non-Executive Chairman at Tragus Group.

Justin Skinner, VP of Marketing at Cineworld claims, “We’re excited to be launching our first mobile campaign using the MePlease platform, especially as it fits our broader mobile strategy to communicate with customers whilst they are out and about. Going to the cinema and eating out are so often combined therefore working with Tragus Group has both common and commercial sense.”

Details of the Cineworld and Tragus Group cross promotion can be found at select Cineworld and Bella Italia locations and at http://www.MePlease.com.

Details of past success with Tragus Group in a business case study can be found on MePlease’s blog in their Media Kit.

END

About MePlease

MePlease was founded in May 2009 and has created an integrated social media and mobile platform that is transforming the relationship between businesses and their customers.

The MePlease platform offers powerful new ways to engage customers on their mobile and easy social media sharing.

The company has recently raised £1.3m in seed round financing and is led by a world-class management team from Silicon Valley and the UK, including veterans of Apple, Microsoft, Twitter, Ad IQ and Accenture.

Website – www.meplease.com

Media Kit: https://mepls.wordpress.com/press/media-kit

Twitter: @me_please

For more information regarding MePlease, please contact:

Cait Roberts, cait.roberts@meplease.com, Tel: 020 8439 9475, Mob: 07545116101, @cait_tierney

Neil Robertson, IF Communications, neil@if-communications.com, Tel: 07739322503, @neil_robertson

About Tragus Group

Tragus Group Limited (“Tragus”) is one of the largest casual dining restaurant chain operators in the UK, with over 280 sites across the country serving over 21 million meals every year. Tragus operates primarily under the Café Rouge, Bella Italia and Strada formats in the UK. Website: www.tragusholdings.com/

About Cineworld Group

Cineworld is one of the leading cinema groups in the UK and Ireland. It was founded in 1995 by Steve Wiener, the current Chief Executive, and today operates 78 cinemas with 801 screens of which 33% are digital with 3D capability. Cineworld participates in the Tesco Clubcard programme and operates the only cinema subscription service in the UK, the Unlimited Card. Cineworld has been listed on the London Stock Exchange since May 2007. More information can be found atwww.cineworldplc.com.

MePlease Launches First National Campaign with PizzaExpress

Mobile social campaign sets the new standard in marketing

LONDON, UK, 4th October, 2010: MePlease has announced the launch of its groundbreaking technology offering businesses powerful new ways to connect with customers on their mobile, along with easy social media sharing.  PizzaExpress, the UK’s favourite high-street pizzeria, is among the first to take advantage of the new integrated social media and mobile platform in an upcoming national campaign.

PizzaExpress will be using MePlease to enable interactive customer voting during the final round of their ‘Create Your Pizza Challenge’, which has drawn 50,000 entries since the competition opened. Through on-table displays in every PizzaExpress location from October 18th to November 14th, customers will be prompted to text-in their vote for one of the five finalist pizzas they would like to see on the menu – using MePlease.  Once customers text-in, they will also be able to post their vote directly toFacebook to encourage viral sharing via MePlease.

John Sullivan, Director of Group IT at Gondola Group, PizzaExpress’s parent company, said, “We really like that MePlease enables us to directly engage with our customers using their trusted one-to-one communication channel.  Recently over 10% of our MePlease users texted in for a special lunch event at our Richmond restaurant; this response rate was very encouraging and happened within 15 minutes of sending the initial call to action.”

MePlease’s unique mobile social platform makes any marketing campaign interactive, measurable and shareable. It has the ability to include voting, competitions, customer feedback, location check-ins and the sending of treats and promotions.  This enables companies to help achieve specific business goals such as increasing loyalty, acquiring new customers and driving footfall.

MePlease provides a seamless experience with social media, especially Facebook’s Open Graph, making it easy for anyone to share MePlease treats and invitations with friends.  Importantly, however, with MePlease users are in control of what companies they hear from and how often.

Unlike mobile location or voucher-based applications, MePlease works on any phone and can connect with any business or service, from national brands to small businesses.

Steve Jarrett, CEO and Founder of MePlease commented, “Most businesses know they should be doing more with mobile and social media.  I am hugely proud that our world-class team has created such a powerful, yet simple and fun way for businesses to engage with their customers and friends – while allowing each person to retain complete control about what they receive and from whom.  There’s nothing else like MePlease available today and I’m really excited about the ways in which businesses are already using the platform.”

MePlease’s current clients include: PizzaExpress, Cineworld, Jack Wills, Nimax Theatre Group, Jongleur’s Comedy Clubs, Ted Baker, Waxy O’Connors’ Pubs, 333 Holdings, Kick Fitness, Tonicity Spa, William Thomas Hair, House Keepers London, Got Fitness and Fancy Dress.

ENDS

More about MePlease:

MePlease was founded in May 2009 and has created an integrated social media and mobile platform that is transforming the relationship between businesses and their customers.

The MePlease platform offers powerful new ways to engage customers on their mobile and easy social media sharing.

The company has recently raised £1.3m in seed round financing and is led by a world-class management team from Silicon Valley and the UK, including veterans of Apple, Microsoft, Twitter, Ad IQ and Accenture.
Website – www.meplease.com
Media Kit: https://mepls.wordpress.com/press/media-kit
Twitter: @me_please

For more information regarding MePlease, please contact:
Cait Roberts, cait.roberts@meplease.com, Tel: 020 8439 9475, Mob: 07545116101, @cait_tierney
Neil Robertson, IF Communications, neil@if-communications.com, Tel: 07739322503, @neil_robertson

More about PizzaExpress:

PizzaExpress is one of the UK’s best-loved restaurants, famed for bringing pizzas to the UK for the first time back in 1965. Founded by Peter Boizot, who was inspired by a trip to Italy where he witnessed pizzaiolos dressed in blue and white striped shirts tossing the dough high into the air, PizzaExpress now has over 370 restaurants on the highstreet.

Website – www.pizzaexpress.com

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