The MePlease team would like to extend our congratulations to Cancer Research UK and Starbucks on being in the TOP 4 out the top 100 social brands identified for this year. We are really proud to be working with such great brands!
What is a social brand? According to Social Brand 100 Awards:
1. Win-Win Relationships
2. Active Listening
3. Appropriate Social Behaviour
Read the full report here.
Both brands have been excelling in social media in the last two years. Cancer Research UK is one of the top charities in the UK that has embraced social media. With the R UV Ugly campaign we’ve partnered on, Cancer Research UK achieved a very high response rate and redemption rate using MePlease smartlinks. They were able to successfully track redemption rates of vouchers and also used our live dashboards to analyse data and gain deep insight. They were able to track the success of the variety of marketing channels used and respond swiftly to adapt their marketing efforts to maximize return on investment. It was their first time using such advanced social technology (MePlease) for their campaigns and the results were very successful.
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