Tag Archives: social media

Starbucks is Number 1

MePlease recently created an index to evaluate and rank brand’s social media performance. We ranked top brands, including our clients, within and across industries.

Our analysis show that Starbucks is number 1 by a significant margin.

What makes the MePlease index different to others is that we look deeper into social media presence and social media engagement across mobile and social platforms. We believe real value in social media lies beyond just audience reach and basic interaction.

For example, we found that Starbucks has a high brand post to fan engagement ratio. Starbucks has mastered being a consistent brand that is personable. Most of all, they produce relevant material that speaks to the consumer on an individual level. They are timely with their response times and encourage consumers to respond.

 

Are you interested in learning how your brand is doing against your competitors in social media? Contact us and we’ll be happy to conduct market and competitive analysis for your brand and within the industry.

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Congrats to Cancer Research UK and Starbucks on Social Brands 100 Awards!

The MePlease team would like to extend our congratulations to Cancer Research UK and Starbucks on being in the TOP 4 out the top 100 social brands identified for this year. We are really proud to be working with such great brands!

What is a social brand? According to Social Brand 100 Awards:

1. Win-Win Relationships

2. Active Listening

3. Appropriate Social Behaviour

Read the full report here.

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Both brands have been excelling in social media in the last two years. Cancer Research UK is one of the top charities in the UK that has embraced social media. With the R UV Ugly campaign we’ve partnered on, Cancer Research UK achieved a very high response rate and redemption rate using MePlease smartlinks. They were able to successfully track redemption rates of vouchers and also used our live dashboards to analyse data and gain deep insight. They were able to track the success of the variety of marketing channels used and respond swiftly to adapt their marketing efforts to maximize return on investment. It was their first time using such advanced social technology (MePlease) for their campaigns and the results were very successful.

Interested in learning more? Leave comment below or send us an email.

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Ten Ways to Use MePlease Part 1

What if every one of your marketing campaigns and messages could be the start of a customer journey? What if customers could instantly opt-in to your CRM system whilst in-store? What if every one of your pleasing brand moments could be easily shared? The challenge for marketers today is that channels such as Twitter and Facebook and products such as mobile apps are valuable, but not cohesive. There is no single way to connect all these important pieces of a marketing strategy together and deliver great journeys to every customer, no matter what device they are on. MePlease provides the missing links in digital and social media marketing to solve this very problem. Our smart links have been developed to cross the physical and digital divide and deliver great customer journeys right when customers are most likely to engage, i.e.: when seeing one of your ads, while making a purchasing decision or whilst at one of your physical locations. As you are doing your marketing planning this autumn, keep in mind the following ten great ways to integrate MePlease links into your campaigns to increase your ROI and deliver great brand experiences to your customers on any device. We’ll be posting tips everyday, so come back often to read the latest.

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1. Text Campaigns Include MePlease links in SMS text campaigns and give your customers a great brand experience on any device and the ability to easily share your message through social media channels. We can track the success of your text campaigns and help you identify your campaign champions. Customers such as British Airways have used our links in SMS-based donation campaigns to spread the word about charities such as Comic Relief and saw an increased reach of around 25%.

2. Any Campaign with a QR Code Today customers frequently have a bad brand experience  on their mobile when they snap QR codes and are driven to content that doesn’t work on their device. Make sure all your campaigns with QR codes include MePlease links and you will guarantee a great customer journey on any device and, of course, the built-in seamless social media sharing and tracking that can increase the virality of your messages in one click. Right Guard used MePlease links to drive Facebook Likes at one of their Off-Guard Gigs.

QR Code for Bestival Promo

 

         

3. In-Location Promotions One of the best ways to use MePlease links is to engage customers when they are in your locations, at your concerts, or maybe thinking about buying your products. MePlease links seamlessly connect the physical and digital worlds so customers can easily opt-in on any device to join your mailing list, enter competitions, Like you on Facebook Belushi’s is using MePlease Join to get Freshers to opt into their VIP list.

Come back tomorrow for more ways and examples of how MePlease can add value to your digital marketing strategy and campaigns.

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What’s a bot, and why should you care? Not to be confused with bon mots.

First up… What’s a bot?

A bot is just an automated bit of software that wanders around the internet doing something. Most are needed for today’s internet to work, although some are more nefarious. But even the good ones cause problems. An example of needed bots are search engine bots. These spend their days going to a web page, and following every link they find, and reporting back what they find. This is how Google, et al, find all the pages so you can search them.

Another example are people  who do social media monitoring. These guys have bots that wander around Twitter seeing where #hashtags are being used, and who is spreading them using @names, and so on.

The problem is that these bots look rather like a real user coming to your wesbite. Most of them are well behaved and declare “I’m a Google bot” at the door, so they can be filtered out. Some bots however aren’t so honest, and pretend to be real people using an iPhone and they’re harder to stop.

Then you’ve got bad bots. Some people might set up a network of thousands of bots each operating a Twitter account. This allows them to make it look like lots of people are sharing a #hashtag and making it a trend. When you hear in the news about 4chan making some untrue rumour trend on Twitter, this is what they’re doing. Social media monitoring companies are in a constant war with these guys trying to find out when real users are making things trend.

Worse than 4chan you’ve people like Lulzsec (Lame Uncomfortable Laugh Security) who’ve been in the news recently. These guys use networks of compromised (virused/hacked) PCs as bots to flood websites with so much traffic that nobody can access the sites.

So What Can You Do About Bots?

Most services you use on the internet will do their best to protect you against bots. For example when you have to enter some words that have been printed in a hard-to-read way before you’re allowed to comment on a blog, that’s the blog making sure you’re not a bot.  If you’re running a blog you’ll find that standard blog software provides this for you. And if you’re using Google Analytics to track traffic, that automatically handles bots for you, so you can be confident that what you’re looking at is real traffic, not bots.

The hard part is if you’re providing tracking or authentication services: then you have to deal with the bots yourself. That’s when you have to build smarts into your platform so you can provide a service that just works for  your customers without them having to worry about bots. And that’s exactly what we’re doing here at MePlease.


By Russell Bulmer, Head of Products, MePlease

Have questions, want more information? Email us.

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