Tag Archives: Starbucks

Starbucks is Number 1

MePlease recently created an index to evaluate and rank brand’s social media performance. We ranked top brands, including our clients, within and across industries.

Our analysis show that Starbucks is number 1 by a significant margin.

What makes the MePlease index different to others is that we look deeper into social media presence and social media engagement across mobile and social platforms. We believe real value in social media lies beyond just audience reach and basic interaction.

For example, we found that Starbucks has a high brand post to fan engagement ratio. Starbucks has mastered being a consistent brand that is personable. Most of all, they produce relevant material that speaks to the consumer on an individual level. They are timely with their response times and encourage consumers to respond.

 

Are you interested in learning how your brand is doing against your competitors in social media? Contact us and we’ll be happy to conduct market and competitive analysis for your brand and within the industry.

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Congrats to Cancer Research UK and Starbucks on Social Brands 100 Awards!

The MePlease team would like to extend our congratulations to Cancer Research UK and Starbucks on being in the TOP 4 out the top 100 social brands identified for this year. We are really proud to be working with such great brands!

What is a social brand? According to Social Brand 100 Awards:

1. Win-Win Relationships

2. Active Listening

3. Appropriate Social Behaviour

Read the full report here.

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Both brands have been excelling in social media in the last two years. Cancer Research UK is one of the top charities in the UK that has embraced social media. With the R UV Ugly campaign we’ve partnered on, Cancer Research UK achieved a very high response rate and redemption rate using MePlease smartlinks. They were able to successfully track redemption rates of vouchers and also used our live dashboards to analyse data and gain deep insight. They were able to track the success of the variety of marketing channels used and respond swiftly to adapt their marketing efforts to maximize return on investment. It was their first time using such advanced social technology (MePlease) for their campaigns and the results were very successful.

Interested in learning more? Leave comment below or send us an email.

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